Capabilities Overview
Finding Customers: Sales Strategy and Planning
Exceptional Sales Performance
Strategic Prospecting
Winning Customers: Interpersonal Selling Skills
Keeping Customers: Enhancing Relationships
Strategic Account Management
Sales Management






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Exceptional Sales Performance

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Helping sales teams develop the skills necessary to find and target the right customers is one of the first steps to increasing sales force effectiveness.

Forum's research-based content in this area helps sales professionals build expertise in:

  • strategic prospecting
  • planning and making initial prospecting calls
  • pre-qualifying and prioritizing leads
  • handling objections
  • securing meetings
  • generating sales referrals
  • developing competitive account strategies
  • motivational selling
  • productivity planning and more


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