Strategic Prospecting
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Helping sales teams develop the skills necessary to find and target the right customers is one of the first steps to increasing sales force effectiveness.
Forum's research-based content in this area helps sales professionals build expertise in:
- strategic prospecting
- planning and making initial prospecting calls
- pre-qualifying and prioritizing leads
- handling objections
- securing meetings
- generating sales referrals
- developing competitive account strategies
- motivational selling
- productivity planning and more
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